Crossing the Chasm

Marketing and Advertising gets you in the door with potential new client decision-makers…
you hope.
But, once there, you are in "sales-&-selling" territory. That territory is unique on its own and demands skills that marketing and advertising do not hold, contain nor teach.
B2B situations almost always require in-the-face meeting with the check-signer present. Knowing that you have to adopt a sales technique you have to learn.

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