The "Why" we do the designs we do is to add value to the visitor so that he/she will wander around and stay a while... on our site.

For us a website is not something that repeats itself.

Every page is unique and carefully created.

Beauty brings warmth and visual value. Beauty is a gift which we offer. Most WordPress sites follow a clearly obvious pattern and structure which is repeated, mostly, throughout the site. But we see each page or post as a unique opportunity to express beauty along with website purpose.

Beauty is a great initiator for establishing trust. The two actually go hand in hand.